Welcome to the Style Column. This is a blog about personal style, but also about overshopping, mindless shopping and my journey towards less.
This blog started out in 2012 as a way for me to engage with topics of fashion and personal style. At this point, I was shopping way too much. A lot of my mental energy was spent on the acquisition of clothes. This was not driven by any real need – I already had so much, I needed nothing. Still I kept on browsing for clothes all the time and spent every extra penny on pretty shiny things that gave me a short lived buzz. I didn’t feel like stopping was possible – shopping had become a compulsive behavior I found harder and harder to understand or control.
I thought a blog might be a good way to engage with my love for clothes in a way that wasn’t shopping, however the idea never worked in practice. In the beginning, I was scanning the internet for clothes to show on my website. All this did was to fuel the need for MORE and for NEW. I also felt inadequate compared to other style bloggers who did a much better job at presenting the latest trends, mostly on their own immaculate, well photographed bodies. Needless to say this also only fueled the need for newer, trendier clothes all the time in order to keep up. I decided to abandon the presentation of this season’s must buys and started writing a series of funny stories about shopping and my obsession with clothes. This was more “me” and I still like these stories a lot. They show the surreal side of my behavior, and I’m more than happy to take the **** out of myself for being a bit of a lunatic when it comes to clothes.
What these stories don’t show is the other side of the coin, something I never really wanted to write about. As I struggled more and more with shopping too much I felt like a hypocrite writing about chasing a pair of sandals halfway through the country, when in reality my rampant buying and spending was giving me anxiety attacks. I stopped blogging altogether for a while and started reading a lot on compulsive shopping, mostly Debbie Roes’ blog on compulsive shopping recovery which I wholeheartedly recommend.
So, what’s next for me and for the Style Column? I would like to get to a point where rather than chasing new all the time, I utilize what I own in imaginative and unique ways. After all this is what it’s all about – the wearing, not the shopping. I would also like to get to a point where I can shop and enjoy it but be mindful about what I buy and why. The countless “mistakes” cluttering up my wardrobe prove that I was shopping for all the wrong reasons. At this point I still struggle with buying too much but I’ve started to shift the focus back on where it should be: personal style, working wardrobes, and shopping for real needs rather than for sport. I will always love clothes and take pride in dressing well , but I also strongly believe that this is possible without shopping compulsively.
I hope you enjoy my blog, and if you would like to get in touch with me please do so via the comments box or email me at email@example.com.